web and mobile version
children's clothing e-shop presents a unique blend of creativity and practicality, encapsu- lating the essence of childhood whimsy while catering to the needs of both: children and parents. This multifaceted challenge demands a delicate balance between vibrant aesthetics that captivate youthful imaginations and functional consider- ations that ensure comfort, safety, and ease of use. Navigating the terrain of children's fashion necessi- tates a keen understanding of evolving trends, sustainable practices, and the ever-evolving dynamics of digital commerce.
Product design end to end, user research UX/UI development, user testing, social media design
Rainbow & Kites
//Little humans concepts eshop
The website features a minimal and calm design, ensuring navigation is easy, fast, and safe.
The playful elements attract both children and parents, creating an enjoyable experience for all ages.
The "Recommended" section acts as a convenient shortcut for time-pressed visitors and an enticing entry point for new users.
Additionally, video strips provide a personal touch, fostering direct communication with visitors and seamlessly linking to our brand's social media channels.
The mobile version of the "Rainbow and Kites" online store features a playful and vibrant design aimed at children's clothing and accessories.
The main screen highlights promotional banners with messages such as "love Greek designers" and "Merry Xmas," encouraging support for local businesses.
The navigation menu offers categories for baby, kid, and accessories, with visually appealing, colorful icons. Product listings, like the "Lovestripes dress" and recommended items such as a "Black one piece with palm trees," are displayed with prices. The site also promotes brand partnerships and encourages newsletter subscriptions.
The overall layout is user-friendly and engaging, reflecting the brand's cheerful and community-focused ethos.
The desktop version, emphasising its user-friendly interface and design principles.
The filter options are minimal and intuitive, allowing users to refine their search by categories such as sex, age, color, brand, and material.
Clear haptic feedback ensures that users receive immediate responses to their actions, enhancing the shopping experience.
The product listings, are neatly displayed with prices. Detailed product pages include lean descriptions to avoid dark patterns, ensuring transparency and trust.
Additionally, recently viewed items and navigation options are conveniently accessible, supporting a seamless and efficient browsing experience.