PRODUCT DESIGN · STRATEGY · CREATIVE LEADERSHIP
Designing meaningful products,shaping systems and bringing people around ideas.
Senior Product Designer working across human-centered design, AI, strategy and creative leadership.
Hi, I’m Anastasia.
I’m a Senior Product Designer and multidisciplinary creative with 7+ years of experience shaping digital products across B2C and B2B environments.
I work end to end, from research and strategy to systems and execution but my practice has increasingly grown beyond individual features and interfaces. I enjoy creating direction, connecting people around a shared vision and building the systems and ways of working that help good design happen.
My background in architecture shaped the way I think about design: through systems, relationships, context and human experience. Today, my work sits at the intersection of product, technology, strategy and creativity, with a particular interest in AI, human-centered innovation and design leadership.
Alongside Product Design, I’m expanding my practice through creative leadership, community building, art management and curatorial work, exploring how design can create impact across both technology and the wider creative landscape.
SELECTED WORK
Products, systems and experiences shaped through research, strategy, collaboration and human-centered design.
JODEL
B2C Social Platform · Product Strategy · AI
· Growth
Designing for community, connection and engagement at scale , owning end-to-end Product Design and strategy while driving cross-functional collaboration across growth, personalization and AI-powered experiences.
Warehousing1
B2B Logistics · Design Strategy · Systems
· Leadership
Transforming complex logistics workflows into scalable digital products, leading end-to-end Product Design and strategy while shaping design systems, cross-functional ways of working and a stronger design culture.
I think this is very strong for the new portfolio because “shaping design systems, cross-functional ways of working and a stronger design culture” starts moving you beyond someone who designs products toward someone who helps shape how design happens inside an organisation.
Aplus Bank // case study
Concept Case Study · Fintech · Product Strategy · AI
· Gamification
A conceptual product case study exploring an AI-powered banking experience, combining product strategy, behavioral design and gamification to rethink motivation, engagement and financial wellbeing.
MULTIDISCIPLINARY PRACTICE
Design has never been one discipline for me. My practice moves across digital products, accessibility, visual identity, spatial design and physical experiences, bringing a human-centered and systems-thinking approach to different contexts and forms.
Cooking App for Asperger Syndrome:
Inclusive Product Design · Accessibility · Personalization · UX Research
Designing a more accessible and empowering cooking experience for people on the autism spectrum, translating research into personalized interactions that respond to different sensory, cognitive and usability needs
Functional Nutrition id
Digital Experience · Brand Strategy · Visual Direction
Creating a cohesive digital identity and experience for a functional nutrition practice, connecting brand strategy, visual direction and UX to translate a holistic approach to wellbeing into a clear and engaging online presence
Creating a playful e-commerce and brand experience for a children’s concept store, bringing together visual identity, storytelling and UX to translate the character of the brand into an engaging digital shopping experience.
RAINBOW AND KITES
E-commerce · Brand Experience · Visual Design
· Storytelling
Min //Cycle case study
UX Research · Product Design · Data-Informed Design
· Women’s Health
A research-led Product Design case study exploring how women track and understand their menstrual cycles, combining qualitative interviews and quantitative research to translate real behaviors, needs and frustrations into a simpler, more intuitive digital experience.
CREATIVE & LEADERSHIP PRACTICE
My practice extends beyond designing products into creating the conditions for ideas, people and creative work to grow.
Through community leadership, curation and art management, I develop concepts, bring people together and lead multidisciplinary initiatives from vision to execution.
LADIES THAT UX BERLIN
Community Leadership · Creative Direction · Programming · Facilitation
As a Board Member and Community & Creative Lead, I help shape the direction and programming of Ladies that UX Berlin — developing concepts and experiences that bring the design community together around emerging conversations in design, technology and culture.
My work spans creative direction, event curation, speaker and partner relationships, facilitation and community strategy, with a growing focus on AI, creative collaboration and the evolving role of designers.
