MinCycle//menstruation app//case study


Product design end to end, UX/UI development, user research, user testing

The user research involved qualitative interviews and a quantitative questionnaire targeting a diverse group of women aged 19 to 45, reached through the Aarhus International Facebook group. The interviews, conducted via Skype, revealed common sentiments regarding diary apps, with participants expressing concerns about complexity, design, and information overload. Key quotes highlighted issues such as "too complicated for me" and "the design doesn't express me."

The further questionnaire quantified these insights, showing that 72% of respondents keep a diary during their cycle, while 19% intend to but struggle with consistency. Additionally, 81% prefer using digital diaries or apps over physical ones.

This research aims to inform the development of more user-friendly and visually appealing diary applications that cater to the needs and preferences of this demographic.

The design features several elements, including:

  1. Highlighted Calendar: Shows days of the period with specific dates marked for ovulation and pregnancy chances. Users can add notes and track their cycle.

  2. Interactive Graphics: Large visual graphics dominate the screen, adding a modern and clean aesthetic.

  3. Symptoms and Moods: The app allows users to select and track symptoms and moods on specific days, organized alphabetically.

  4. Countdown and Information: Includes information about the user's next period, ovulation day, and pregnancy likelihood.

  5. Sign-up/Login Options: The home screen features options for signing up or logging in with an email or Google.

The design emphasizes simplicity, with soft colors and clean typography.